What's the most effective way to start a conversation between the American Heart Association and millennial women? Celebrate – and be a resource for – millennial moms. We conducted focus groups and really dug into the data around millennial women and their attitudes towards their families and healthy living. Then we set out to communicate that we were on their side and ready to help them help their families live healthier lives.

​

Art Director/Creative Director: Kevyn Faulkenberry
Copywriter: Chris Conte

Cinematographer: Dustin Miller

Photography/Retouching: Figure 8 Studios