One hundred and sixteen retail focused spots per year on average for eight years. That's a lot of palm trees and beaches when you are establishing Bealls as THE department store of Florida. And teaching people to say their name correctly with a little mnemonic at the end of the spot. Ring. Ring. In year one, the campaign generated a 12% comparative increase over the prior year.

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Creative Director: Kevyn Faulkenberry
Art Director: Kim Tippin
Copywriter: Various

Cinematographer: Various