A few years ago, Go Red for Women wanted to expand their reach beyond their important - but greying - base to a wider and younger millennial audience. Working with Go Red leadership, we developed vision materials that communicated how Go Red could be re-energized to the rest of the organization. As part of the conceptual process, we were fortunate enough to discover "Fight Song" and secure the rights to make it their anthem of change way before it became the soundtrack of non-profits everywhere.

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Art Director/Creative Director: Kevyn Faulkenberry
Copywriter: Chris Conte/Kevyn Faulkenberry

Editor: Alana Sawyer