Susan G. Komen: A national reset.
After 35+ years of dragging breast cancer out of the shadows and into the national conversation, Susan G. Komen is in danger of being a victim of its own success. There is a view that because breast cancer mortality rates are down that it is no longer a critical issue. Yet 40,000 people still die of breast cancer in the U.S. each year. Our task was to reawaken people to the outrage this number should generate and convert that into support for the fight.
Creative Director: Kevyn Faulkenberry
Art Director: Jessica Lopez
Copywriter: Andrew Lepere
Director: Ousman Sahko
Along with advertising materials, we knew we had to create opportunities for sharing this movement on social media. So along with boosting the Unacceptable spot (with supers added) we also developed fundraising posts, bite-sized video content, Snapchat and Facebook filters, etc.
